Porsche’s Electric Vehicle Trademark: Porsche‘s recent attempt to secure a trademark for the distinctive sound tailored for its electric vehicles within Europe has encountered a setback. The European Intellectual Property Office (EUIPO) has declined the application, citing a lack of distinctiveness. Emphasizing the characteristics of the sound as “futuristic, melodious, and rhythmic, with identifiable motives […]
Disney has recently filed a patent for a new lightsaber design that could change the way Star Wars fans and theme park goers experience the popular toy. The new technology uses a series of LEDs to create a bright and solid blade that extends and retracts like a traditional sword. The patent also details several […]
Here are some key features of a good registrable trademark: 1. Distinctiveness: A good trademark should be distinctive, meaning it should be capable of distinguishing the goods or services of one business from those of another. Descriptive or generic marks are usually not registrable as trademarks. 2. Non-confusing: A trademark should not be confusingly similar […]
Best time to register trade mark? Prior to Launch Ideally, the best time to register a trademark is generally as soon as you have finalized the trademark and BEFORE the launch of your product/services. This is because the trademark registration process can take several months or even years to complete, depending on jurisdiction. This is […]