In this digital age, a registered trademark holds more value than one could ever imagine in e-Commerce industry. The global marketplace is rapidly changing. Brick & mortar stores are slowly reducing in numbers and going online to do their trade. We won’t go into the pros and cons of e-commerce as I’m sure most of […]
Trademark Bill passed by Dewan Rakyat
The Dewan Rakyat has passed The Trademarks Bill 2019 which would allow companies or individuals to register non-traditional trademarks such as smell, shape, sound, and colour. This is in line with Malaysia’s plan in adopting the Madrid Protocol and also a necessary expansion of our current protection scope of trademarks. Domestric Trade and Consumer Affairs […]
Kim Kardashian and KIMONO
Kim Kardashian is making headlines again. This time for attempting to trademark the word “Kimono” for her new line of shapewear. Reality TV star and social media influencer Kim Kardashian sparked controversy when she announced her shapewear brand, KIMONO, in June 2019. Although Kardashian intended to launch a new fashion line, the name quickly attracted […]
Supreme Italia Loses China Trademark Registration
If you follow streetwear fashion, you have probably heard of Supreme. James Jebbia founded Supreme in the United States in 1994 as a skateboarding brand. Since then, the brand has grown into a global fashion phenomenon. Moreover, Supreme has collaborated with luxury fashion brands such as Louis Vuitton, Jean-Paul Gaultier, and COMME des GARÇONS. However, […]